Lahore: 18th February, 2016 - Samsung has already established an extensive distribution network all over Pakistan. In pursuit of further expanding the dealer network, Samsung has recently added Airlink Communication as a new distribution partner for Hand-held Devices (Mobile phones) in Pakistan. This resourceful collaboration will further enhance the consumers’ retail experience and ease product availability, as Airlink has been appointed due to its world-class service standards, vast network of outlets and 45 years of professional experience, with specialization in distribution of advanced telecom devices and Mobile phones.

A press-conference was held in Lahore, to officially announce this valuable new partnership, while Samsung’s top officials also appreciated the robust performance of Samsung existing distributors – Muller & Phipps Pvt Ltd and Green TECH, who are successfully marketing the wide range of Samsung devices and products all over Pakistan.

Mr. J. H. Lee, President of Samsung Pakistan who was also the Chief Guest on this occasion said that The appointment of Airlink as a distribution partner is a major milestone for further enhancing our distribution capabilities and outreach. As Samsung continues to inspire and empower the consumers with innovative technologies and revolutionary devices, we are consistently expanding our network and enriching the retail-experience for the consumers.

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Airlink’s vast experience in marketing telecom devices will also play a critical role in further elevating the brand-image and consumer-perception of the Samsung ‘Galaxy’ range of premium smartphones, which are already the most preferred smart phone devices in the Pakistan market.

The event was attended by senior management of Samsung Pakistan, Samsung Official Distribution Partners along with many prominent personalities from print , electronic and social media.