Bloggers visits Haier Pakistan Industrial Park Raiwind Road Lahore on October 17, 2015

On arrival at the Industrial Park the bloggers were accorded a warm welcome by Shah Faisal Afridi , President of Haier Pakistan, Mr. Waheeb Ismail Country Manager and Mr. Hamayoun Bashir of Marketing Department.


The bloggers were conducted round the product display area and given a first-hand briefing about Haier Pakistan’s product line up which included Air Conditioners, Refrigerators, and Washing Machines, particularly Pakistan’s first locally produced, fully automatic, affordable priced washing machine. Shah Faisal in his remarks talked stressed that Haier Pakistan and its success is a prime example of what can be achieved through active and sincere cooperation with China. He said China is willing to go the extra mile to help Pakistan’s economic and industrial growth and added, it is absolutely essential to have in place the right policies in place and for Pakistani businessmen to take initiative to attract major Chinese investment in to the country”.

Mr. Waheeb Ismail in his remarks welcomed the bloggers and said Haier Pakistan looking forward to build an ongoing relationship with them not only to help Haier reach market but also to take first hand feedback and information on board to enable the company for improving services and products

In his presentation Mr. Hamayoun Bashir presents 14 years history of Haier Pakistan from its inception in 2001 by virtue of an agreement between Haier Group of China and Ruba Trading to the present day and Haier Pakistan’s steady rise to become the leading manufacturer and marketer of a comprehensive line of quality home appliances.

Haier Pakistan is also engaged in offering sharia-compliant easy payment plans to people particularly at the lower rung of the socio economic ladder, thus making it possible for salaried people to improve their living standard. The company, is also looking to start online sales of Haier’s product range through their channel named “”.

The Bloggers also visited the factory area to see at first hand the manufacture of refrigerators.


On the whole the meet was high successful and will go a long way in helping Haier develop an effective channel to interact with their desired audiences.